Project
Details
Obela is the #1 dip brand in Australia, their delicious range of hommus and dips are best when shared. Our social first campaign encourages Australian's to incorporate these dips when entertaining. We aimed to educate consumers about the different pairings and serving suggestions that go great with Obela's range.
Challenge
We found that most Australians eat hommus and dips with crackers and carrots with a narrow view of how to eat or serve hommus.
Goal
We aimed to challenge consumers to think outside the box with pairings while encouraging these dips to be shared in social settings. We shot flat lay photography of product serving suggestions with appetising food styling.
Result
Our result was vibrant product photography of the range of Obela products. These assets have been shared across socials and repurposed for alternate executions.
