• About

  • Kate

  • About

  • Kate

  • About

  • Kate

About Kate Allaf: Experienced and passionate Art Director and Senior Graphic Designer with a diverse portfolio in both advertising and branding.

Experienced

& Passionate

Kate has a proven track record of leading fully integrated advertising campaigns and delivering impactful design solutions for clients across a wide range of industries, including finance, government, arts, tourism, FMCG, entertainment, and social enterprise.

Kate's expertise extends to front-end web design and motion graphics, demonstrating her ability to incorporate design principles across multiple platforms seamlessly. She is comfortable and confident on set, directing both still and video production. Her passion for design is evident in her self-motivated approach and her commitment to creating visually stunning and effective design solutions that align with her client's brand strategies and objectives.

7+

Years Experience

Working across design, branding and advertising agencies in freelance and full time positions.

70+

Projects

Over 70+ projects of all shapes and sizes.

4x

Degrees and qualifications

Bachelor of Media Graphic Design | Post Graduate Certificate in UI Design and Web Development |
2x After Effects training courses.

Lucy Kough

Creative director,
BMF Australia

Lucy Kough

Creative director, BMF Australia

Kate Allaf (nee O’Donnell) is a creative who has walked the earth before. She is one the of the smartest, most grounded and mature minds I’ve had the pleasure of working with. Kate doesn’t just put the idea, brand and experience in her thinking. She considers the impact of her work and the ethical message it sends to the world. This is evident in everything from an ad campaign right through to her industry work as part of Fck the Cupcakes – a committee of minds actively working to shift gender inequality in all aspects of our industry. Kate and I created one of the winning t-shirts to launch the initiative and her ongoing energy for change in this space is inspiring. She has an exceptional work ethic, sharp eye for Art Direction and has a manner that clients and colleagues gravitate towards. I can see Kate taking a valuable place in our industry to support the talent of tomorrow.