Project
Details
Get Drizzling for the Australian Olive Oil Association aims to encourage more Australian's to add olive oil as a finishing touch to their cooking. With a vibrant identity and bespoke music track we used popular food influencers to produce a fully integrated campaign educating on the many uses of olive oil. We encouraged people to share their own 'drizzle' moment and get drizzling with olive oil.
Challenge
To shift Australians' perception of olive oil as an oil only suitable for cooking, particularly with Italian and Mediterranean food, towards a finishing staple alongside salt and pepper when plating a meal.
Goal
We wanted to create a fresh identity and look for this campaign that resonates with a younger audience, and as such had a social media first strategy to connect with this demographic.
Result
The client was extremely happy with the results of the campaign, they noted increased awareness around usage and also recognition in industry events.
