Project
Details
Licor 43 is the fastest-growing premium liqueur in the world. Known for its rich, golden glow, and sweet characteristics of vanilla, citrus and caramel, the liqueur has become famous as the base for a Carajillo, a coffee-based cocktail enjoyed primarily in Mexico as a post-meal digestif.
Zamora Group – Licor43
Year
2021
Agency
Now We Collide
Service
Art Direction & Design
Website
Challenge
This campaign worked to demonstrate Carrajillo as an easy-to-master cocktail. The core campaign assets were split into three pillars; taste, serve and consumption. With taste, it was all about the irresistible visual of the Carajillo cocktail and finding a way to overly dramatise the three core ingredients coming together. The serve pillar looked to highlight how easy the cocktail is to make, taking only a handful of steps with no fancy equipment. With the consumption pillar, we leaned into moments that are best shared together, with key photography packshot assets being shot around a table with family and friends enjoying each others company.
Goal
Over three days, we worked remotely with clients zooming in from Europe. Armed with an arsenal of robotically controlled cameras, slow-motion rigs, we created a mesmerising suite of assets that captured the vibrant flavours of Licor 43 and it’s alluring serve.
Result
We helped to Establish Licor 43 as the hero ingredient in the famous coffee and liqueur pairing, engaging and educate consumers on the ease at which the serve could be put together while also generating conversation around the Licor 43 brand.
