Project
Details
The Fusion Health Immunity Campaign was a creative project aimed at promoting Fusion Health’s range of vitamins and supplements, with a particular emphasis on immunity. The campaign celebrated Fusion Health’s unique blend of Traditional Chinese Medicine and natural ingredients, combined with a modern medicinal approach. The 3D rendering and animation for the campaign were brought to life in collaboration with Electric Art, whose expertise helped deliver a visually striking and dynamic result.
Challenge
The challenge was to visually communicate the harmony between ancient remedies and contemporary science in a way that would resonate with modern consumers and stand out across various platforms and product ranges.
Goal
Our goal was to create a dynamic and versatile hero asset that captured the essence of Fusion Health’s philosophy—fusing tradition and innovation—while effectively showcasing the key ingredients in each product.
Result
We designed a swirling vortex of particles to represent the fusion of ingredients, symbolising the integration of ancient wisdom and modern science. This hero asset became a central feature across video, social media, print, digital, and outdoor advertising, and continues to be used for key product launches, demonstrating its lasting impact and versatility.
