Project
Details
Dilmah is one of the oldest and most recognisable tea brands in the Australian market. They are on a mission to educate the average Aussie consumer about how to properly enjoy Dilmah tea the Sri Lankan way, with an Aussie flair.
Challenge
Our challenge was two-fold, to highlight the unique flavours of the Dilmah product range, while also showing serving suggestions that are indicative of Aussie consumers' tea-drinking habits. We also needed to target a younger demographic than their usual target.
Goal
Our goal was to encourage more Aussies to enjoy different kinds of tea, and inspire them with new serving suggestions and scenarios that are relatable and every day. Our aim was for this campaign to fit in with their new global positioning 'Make the world a better tea.'
Result
We shot stop motion videos and stills of the products and their unique serving suggestion, pulling colour cues from the pack and using bold emotive typography to dial up flavour cues.
