Project
Details
Columbus Capital is Australia's leading private, non-bank lender. As the company rebranded to ColCap Financial, we were tasked with refreshing its brand identity including a new colour palette, logotype, typography, imagery and layout approach.
Challenge
We needed to retain the existing circular logomark, but refresh the remaining identity for a more modern, digital audience and platform, working with the new shortened name.
Goal
We conducted competitor and industry research to inform our visual decision-making. Our goal was to refresh the brand for a new chapter of the company but retain the brand equity as a trusted financial partner.
Result
Dynamic, bold and premium, our digital focussed approach to colour, styling and layout brought ColCap into a new era.
