Project
Details
In 2018, at Cul De Sac Creative under Marcoi Cicchiani's direction, collaborating with the City of Adelaide was a festive adventure. Our mission: spread joy through visually striking designs infused with holiday magic. Working closely with the city, we crafted integrated graphics capturing Adelaide's holiday essence. Through a consistent design system, we showcased the city's festive spirit, with print and digital formats bringing our vision to life.
Challenge
The design challenge was to create visually striking and seamlessly integrated graphics that captured the essence of Adelaide's holiday traditions while spreading joy throughout the cityscape.
Goal
This required crafting designs infused with holiday magic and implementing a consistent design system across various print and digital formats. The ultimate goal was to create a campaign that authentically showcased the city's festive spirit.
Result
The campaign resulted in visually striking graphics that authentically captured Adelaide's holiday spirit. Through a consistent design system, joy was spread across print and digital formats, creating a memorable experience. The Christmas identity endured for several years, serving as a lasting representation of the city's festive season.
