Project
Details
For a span of two years, I served as a graphic designer contributing to the development of an evolving brand identity for a festival dedicated to celebrating South Australian style and culture. Our campaigns garnered local and global recognition, effectively showcasing the festival's profound connection to art, heritage, and breathtaking landscapes, including the Pink Lake. Engaging in various responsibilities, our work extended across creative direction, styling, film production, and design across diverse communication channels.
South Australian Tourism Comission
Year
2017 & 2018
Agency
Cul De Sac Creative
Service
Branding
Website
Challenge
Creating an evolving brand identity that authentically represented the festival's celebration of South Australian style and culture, while highlighting its connection to art, heritage, and stunning landscapes like the Pink Lake.
Goal
Developing campaigns recognized locally and globally to showcase the festival's cultural significance, attract diverse audiences, and establish a strong brand identity that resonated with attendees.
Result
Successful campaigns across various channels effectively communicated the festival's brand identity, attracting attendees and conveying its cultural significance to a wide audience, both locally and globally.
